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攜手以文化和遺產(chǎn)助力鄉(xiāng)村振興

聯(lián)合國教科文組織 - 中國青少年發(fā)展基金會梅賽德斯 - 奔馳星愿基金《中國世界遺產(chǎn)地保護和管理》項目四期啟動

（English version below)

夏澤翰教授致開幕辭©松桃融媒體中心

《中國世界遺產(chǎn)地保護和管理》項目自2007年啟動以來已開展三期，項目四期（2021-2024）將在延續(xù)和深化三期重點活動的基礎(chǔ)上，緊扣聯(lián)合國與中國《2021-2025可持續(xù)發(fā)展合作框架》中“以人為本 共同繁榮”“保護地球”“伙伴關(guān)系”三大優(yōu)先事項，對標中國“十四五”時期鄉(xiāng)村振興戰(zhàn)略和聯(lián)合國2030年可持續(xù)發(fā)展議程相關(guān)目標，力爭為闡明文化作為中國經(jīng)濟、社會和環(huán)境可持續(xù)發(fā)展的推動力提供確鑿的經(jīng)驗支撐，并提煉可在國際范圍內(nèi)分享并應(yīng)用的優(yōu)秀實踐和案例。

©張藝帆

聯(lián)合國教科文組織駐華代表處主任夏澤翰教授在開幕致辭中提到，2021年是一個全新的開始。它既是中國全面脫貧后的第一個年頭，也是“十四五”規(guī)劃的開局之年。與此同時，新冠肺炎疫情使實現(xiàn)可持續(xù)發(fā)展目標的努力受到重挫，全球發(fā)展面臨前所未有的挑戰(zhàn)。我們更加需要發(fā)揮文化的力量克服危機。夏澤翰教授也特別感謝了中國青少年發(fā)展基金會梅賽德斯-奔馳星愿基金十五年以來的長期支持，并共同揭幕合作紀念牌。

夏澤翰教授與中國青少年發(fā)展基金會資深總監(jiān)谷嵐女士共同擊響松桃苗族傳統(tǒng)四面鼓宣布項目四期啟動©松桃融媒體中心

從左至右：文化和旅游部魏博，國家文物局肖莉，國家林業(yè)和草原局何露©張藝帆

會上，夏澤翰教授與項目合作單位、專家和遺產(chǎn)地代表共同發(fā)布了《中國世界遺產(chǎn)地能力建設(shè)手冊》系列出版物。這一系列出版物作為項目三期的重要成果之一，凝聚了權(quán)威機構(gòu)和專家的學術(shù)研究，以及世界遺產(chǎn)地、非物質(zhì)文化遺產(chǎn)傳承人和當?shù)厣鐓^(qū)多年試點活動積累下的經(jīng)驗和案例，在中國語境下提供了關(guān)于有效管理和利用文化和遺產(chǎn)以促進可持續(xù)社會經(jīng)濟和環(huán)境發(fā)展的前沿知識和優(yōu)秀實踐，有望為中國四萬六千余名遺產(chǎn)保護管理專業(yè)人員提供有益參考，并激發(fā)關(guān)于文化和可持續(xù)發(fā)展的更廣泛對話和探索。

《中國世界遺產(chǎn)地能力建設(shè)手冊》編寫團隊代表共同發(fā)布出版物©松桃融媒體中心

©松桃融媒體中心

參會人觀看圖片展©龍斌

在會議之余，與會者參觀了項目三期成果圖片展和可持續(xù)生計產(chǎn)品展覽，并欣賞了創(chuàng)意歌舞展示。此次會議不僅總結(jié)了項目三期成果，宣告了四期的啟動，也為項目所聯(lián)結(jié)起的政策制定者、專家學者、遺產(chǎn)地管理人員、非遺傳承人和私營部門等各個相關(guān)方搭建起了直接的對話平臺，為項目四期工作的順利開展奠定了堅實的基礎(chǔ)。

遺產(chǎn)地代表展示可持續(xù)生計創(chuàng)意產(chǎn)品©松桃融媒體中心

苗族歌舞表演©張藝帆

Joining Hands for Rural Revitalisation through Culture and Heritage

Launch of UNESCO - China Youth Development Foundation Mercedes-Benz Star Fund “Conservation and Management of World Heritage Sites in China” Phase IV (2021-2024)

In the morning of 15 October 2021, the UNESCO - China Youth Development Foundation Mercedes-Benz Star Fund “Conservation and Management of World Heritage Sites in China” Phase III Achievement Release and Phase IV Launching meeting took place in Songtao Miao Autonomous County, Guizhou Province. The meeting was co-hosted by Songtao Miao Autonomous County Government, Suzhou Art and Design Technology Institute and Tongren Municipal Bureau of Culture, Sport, Broadcasting and Tourism, and supported by the Guizhou Province Culture and Tourism Department, and Tongren Municipal People's Government.

Professor Shahbaz Khan, Director of UNESCO Beijing Office, mentioned in his opening remarks that 2021 is a year of new beginnings. It is the first year that China is free from extreme poverty and the opening of the 14th Five-Year Plan. At the same time, world stands at a critical moment to deliver on 2030 Agenda due to the global pandemic. More than ever, we need the power of culture to overcome these challenges. Professor Khan also expressed gratitude towards the 15 years of committed support of China Youth Development Foundation Mercedes-Benz Star Fund, and jointly unveiled the plaque of recognition.

Mr. Wei Bo, Director of Development Division of the Intangible Cultural Heritage Department of Ministry of Culture and Tourism, Ms. Xiao Li, Director of World Heritage Division, Department for the Protection of Monuments and Sites (Department of World Cultural Heritage), National Cultural Heritage Administration, Ms. He Lu, Deputy Director of Natural Park Division (Natural Heritage Management Division), Department of Natural Protected Areas Management, National Forestry and Grassland Administration, Mr. Zhang Yong, Director of Guizhou Province Cultural Heritage Administration, Ms. Yang Yun, Party Group Member and Vice Mayor ofTongren Municipality Tongren Municipal People’s Government, and Ms. Liao Dongmei, Deputy County Governor of Songtao Miao Autonomous County, attended the meeting and delivered opening remarks.

During the meeting, Professor Khan also jointly launched the China World Heritage Capacity Building Manuals publication series with partner agencies, experts and site representatives. As a key output of Phase III, this publication series is built upon solid research by leading institutions and experts, and years of experience accumulated from field-based pilot activities in collaboration with World Heritage sites, living heritage bearers and local communities. It shall provide potential reference and guidance for the community of over 46,000 heritage conservation and management professionals in China, and will inspire new conversations and explorations on culture and sustainable development.

In the “Heritage Conservation for Rural Revitalization Forum” that followed, experts from Guizhou Province Intangible Cultural Heritage Safeguarding Centre, Suzhou Art and Design Technology Institute, Sun Yat-sen University, Communication University of China, Beijing Normal University and International Bamboo and Rattan Organisation engaged in a constructive dialogue on promoting rural revitalisation through culture and heritage in the new era via a variety of perspectives, including living heritage safeguarding, heritage education, creative communication, youth participation, indicator application, carbon neutrality and green development. Representatives from sustainable livelihood pilot sites during Phase III, including Sichuan Giant Panda Sanctuaries, Shilin, Chishui and Songtao, also shared their sustainable livelihood achievements and future prospects.

Alongside the meeting, participants viewed the Phase III achievement photograph exhibition and sustainable livelihood products exhibition, and appreciated a creative music and dance performance of Miao ethnicity. In addition to announcing the achievements of Phase III and the launching of Phase IV, this meeting also strengthened the direct dialogue platform between policymakers, experts, site managers, living heritage bearers and the private sectors that are brought together through the project, and laid a solid foundation for the smooth implementation of Phase IV activities. 

來源：聯(lián)合國教科文組織